Friday, 5 March 2010

Marketing can be fun

In the second year students have the choice between two language modules, called DAVE and FREDA. Most students choose DAVE, even though they don't seem to have a lot of knowledge about what the modules are about. As I teach FREDA, I decided to do something about it: together with our web master Billy Fallows I did a promotional video:

video

This was a spontaneous idea after Billy mentioned to me that he was filming a colleague for some MA info-material. I went away and scripted it, and we then decided to go ahead.

Doing it was fairly easy: I asked for some student volunteers, and got some, then we filmed a few shots, put a mini-slideshow together in Keynote, recorded the audio, and put it together in iMovie. The result is obviously better than the above video, which is much reduced to be suitable for the web.

Now I wonder whether this will have any impact on the recruitment figures for next year...

UPDATE: A higher resolution version of this video is now available on YouTube.

1 comment:

  1. This is brilliant -- I want to take FREDA!

    I would do a promo for my second year module, but I'm fairly sure that it is precisely their ignorance of its contents that causes the students to sign up in healthy numbers...

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